![hershey kiss hershey kiss](https://www.candywarehouse.com/item-images/129343-01_hersheys-kisses-pink-and-black-foiled-milk-chocolate-combo-800-piece-box.jpg)
Both the paper plume and the production machinery that added it to the KISSES foil wrapper would prove to be a big competitive advantage for Hershey. First printed with the brand name, “Hershey’s,” this paper plume strip was an identification tag on every KISSES chocolate, proclaiming “ quality chocolate!” to every consumer.
![hershey kiss hershey kiss](https://i5.walmartimages.com/asr/9a859958-6094-4363-a334-e528af69ecd0_1.7011bf8b14c16ef4dbc488dea4654236.jpeg)
To counteract the sizable number of competitors, The Hershey Company (then known as Hershey Chocolate Company) developed wrapping machinery that could insert a visual product marker, a strip of paper called a plume, also called a tag or flag, in August 1921.
![hershey kiss hershey kiss](https://candycrush.lk/wp-content/uploads/2021/03/Hersheys-Kisses-Hazelnuts-Milk-Chocolate-150g-1.jpg)
Since the buyer could not see that identification until after the chocolate was unwrapped, the KISSES product wrapper at that time did little to deter imitators. In early production, KISSES chocolates were hand-wrapped with foil and inside the foil wrapper was included a square of tissue paper that identified it as a Hershey’s product. 1925-1950 WRAPPERS, THE PAPER PLUME, PACKAGING, AND PRODUCTION Product packaging including the iconic “A Kiss for You” slogan, ca. Since their first manufacture in 1907, the quality and value of bite-sized chocolate KISSES has endured–KISSES chocolates are as popular today as when they first appeared. HERSHEY’S KISSES chocolates are recognized the world over by their distinctive conical shape of bright colored foil wrappers topped with the paper plume, and of course, their great taste. HERSHEY’S KISSES Chocolates Posted March 9, 2011